The Before and After of an ECLIPSE

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The Thursday before the Great American Eclipse, I was sitting at my first networking event in about a year.

I wasn’t thinking about the eclipse to occur on Monday.

Life had truly been a blur.

I was so excited in 2015, dutifully completing my first Copywriting course ever and reading every book I could find on Copywriting.

Between 2015 & 2016, I tried to network and attend as many small business events while temping at 20 or so odd non-profit to profit businesses.

Towards the end of 2016, I decided to try my hand at an Advanced Training in Copywriting course in hopes of landing my first client.

Well, I didn’t grab a single client in 2016.

There I was as most people are on January 1st 2017 wondering what had not happened in 2016. This was no ordinary first day of the Roman calendar year. I was sitting in the emergency room with my dad after he had suffered from a stroke that day.

Unnnggghhh! Another setback.

Between that time and then, I’d been closely monitoring my dad & floating between temp. jobs, producing my monthly blog posts, and completing not nearly enough writing assignments.

Then about two weeks ago, I got an invite from the New American Chamber of Commerce…..Oh okay! Somebody out there remembered me!

The invite was to a store in Harlem called “The Brownstone.” I sat there envious of an immigrant who had not even been in the United States for a month & was already at a networking event beaming with energy about what good old America had to offer.

What had I missed?

I got up and introduced myself as a copywriter. Just hearing myself say the title “copywriter” created a jolt in me.  At “The Brownstone,” I made a statement about being authentic but got the response that I didn’t want to hear, “Faking it until you make it.”

Hmmmm, is that what I had been doing from temp. job to temp job, “faking it until you make it?”  It has been just one frustrating experience after another.

You can’t fake disappointment. You can’t fake, I’ve been working but not as a copywriter. No matter what you do, you can’t fake a JCPenny special and pretend you’re wearing a Jones NY outfit. Un-manicured nails, a boxed hair color and a soap and water facial is all I presented that night. The whole point of the networking event was about the “10 Step Program to Personal Presentation.” You guessed it, I’d missed all 10 steps, just as I was going to miss the eclipse. By the way most writers don’t care about a polished look. They’re too busy rearranging words.

Can you fake that you had seen an eclipse?  Either you saw it or you didn’t. I myself was at work during the eclipse, and no one was offering a “temp.” the time to go out & pretend to see an eclipse that was mostly covered by the clouds in the New York City skyline.

Something strange happened AFTER the eclipse.

I got a call from a radio talk show saying that they heard about my writing a new book and that they were inviting me onto the show.

Jogging my memory, I did say at the age of 18 that I would write a book.  I called the radio talk show back to say that I had not written a book but that I had copywriting services to offer.

This eclipse thing is an illusion. The moon appears as large as the sun.

So were my aspirations. Bigger than my reality. So is “faking it until you make it.”

Such is life.

My networking machine is revving up. I’ll be onto another networking event next week ready to tell someone else that I am an aspiring copywriter. Then as I twiddle my thumb, I’ll wait for that paid writing assignment.

Until that time, I’ll continue to blog, chug along in the copywriting world or rather finally write that book.

That’s how you “fake it until you make it.”

And that eclipse, you either got to see it or you didn’t. Or rather you’re either working as a copywriter or not.

I’m beginning to think that I should be writing that book instead.

Till the next eclipse.

 

 

Going forward takes going backward

Nat King Cole

Find a comfortable spot to sit alone in.

Set the mood by putting on some music you haven’t heard for some time now.

You can go as far back as you like.

5 days, 5 months, or 5 years. Whatever time frame you need.

What experiences have you had that have affected or rather infected your life?

Each major step you take requires a step back to review if you are making a right move in your life.

Experts abound everywhere.

30 days to a ….

10 ways you can….

How to make….

Here’s how to….

This __________ will work for you.

We can only take control of the day that is ahead of us. And even then, no one can predict what happens next.

Yesterday, well, was just yesterday.

Sit back and take a moment.

Think about where your are going.

Then stand up and choose those you want to take along.

What may have worked in the past may no longer be relevant in the present.

As I move on with pursuing a copywriting career, there will be tough decisions to be made.

What opportunities have you taken the time to think about?

 

 

 

 

AWAI’s 2017 Copywriting Pricing Guide

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Dear Clients :

Attached, you will find AWAI’s Copywriting Pricing Guide. These are the industry’s standard pricing guidlines for copywriting services.

In the meantine, I’ve been completing temporary assignments with employment agencies such as Robert Half and PNP on various administration duties.

I would rather be writing.

If you want to eat, one must work.

On my last assignment thru PNP at the “Financial Clinic, ” I had to take the bull by the horns.

I was given instructions from the employee manual to complete a new task. When I tried to follow the insructions, I could not get the task done.

Actually, on the instruction page there were instructions for two different tasks and I found each contained part of the instructions to the task I wanted to complete.

I decided to write new instructions that were easy to follow. I sent the new instructions to my direct supervisor.

The COO of the company happen to read it and stated  that what I had written was great. I was then asked to put these instructions on a document detailing the duties of my position.

I was also given the go ahead to make any additions that I thought would help the new person taking over the position.

I did a little editing and added to areas to the document missing information.

Going forward, I will be more aggressive in soliciting my services as a copywriter.

I was actually on a interview for a temp. to perm assignment and I talked about my training as a copywriter.

I didn’t get the assignment but I put my name out there.

As the saying goes, take one step at a time toward your goal.

Review the attached pricing guide. I am ready and available for my next copywriting assignment.

Contact me at wordgripaction@gmail.com and I’ll be happy to assist you on creating writing content that will bring attention to your service or product.

Word Grip Action Copywriting Service

“Your message selected and held above the rest.”

In the meantime,

Stay informed.

Stay relevant.

Regine Baptiste

 

 

A Simple Request

2017-05-22 11.22.59Mommy, food, please.

Can I stay up late tonight?

I need an extension on the deadline for turning in my report.

I only have one item, can I be next on line?

Will you move one seat over so that I can sit next to my friend?

I need a car loan.

I’ll like a transfer to another department.

My steak, medium rare, please.

Hold the mayo, please.

All these statements are things we ask for. Simple and direct.

It’s very clear what we want to do, where we want to go, and what we would like to have.

Yet, there are goals that we want to achieve that by comparison are harder to accomplish.

Try and make $100,000 profit in two weeks.

Next year, take six months off to travel around South America.

Retire in ten years.

These are more difficult to attain to then ordering a medium rare steak.

The older we get, the more we understand the time factor involved in all things we set out to do day by day.

This is annoyingly true as one travels on public transportation.

When traveling via bus or train, three hours of shopping time has to be spread literally between two days.

And after work at that.

Timing and how much time we have is a big factor in life.

Make a request to have or become something that we don’t have or are not.

You fill in the blank.

I’ll like to….

As we quickly near the midpoint of another Roman calendar year, ask yourself this question.

What’s missing in your life?

In other words what requests have you had this year that you are still waiting on?

Remember to keep it simple.