• A fake (faking it)
• Made-up story
• Artificial
• Imposter
• Impersonation
• Phony
• Con-artist
• Liar
• Not believable
• Sugar coated

How many times do we meet up with people that hide behind an image? People who try to impress us with a job title, organization they belong to, their dress style, car, home address – it’s their showing off that’s tacky. The you can’t have what I have that’s nauseating.

It’s  not only meeting up with fake people that’s disturbing. We’re bombarded with products, services and ideas that just don’t resonate with us.

We don’t have to accept everything that’s thrown at us.

What’s our best defense in a society that’s on a 24 hour for sale cycle?

• Shut the door
• Sit in a dark room by ourselves
• Turn the t.v. off
• Take the batteries out of our phones and computers

No that’s not it. It’s just simply knowing who we are. Our likes and what our needs are.

Match products and services that bring value into our lives.

Make sure the picture is real.

Every marketer knows that their product or service is only for a select group of people. So it is with copywriting. You simply are not grabbing everyone’s attention.

Any product or service that tries to be all to all who will listen is not true. Just like the phony people we meet up with in life.

The next time someone tries to show off or tell you how great something is, here’s what you should do:

1. Listen carefully.
2. Know who you are and what interests you.
3. Research the bold claims.
4. Compare your research to what is being said.
5. Don’t make a decision.
6. Keep or discard claim.
7. Repeat.
8. Seek further advice.

Regine Baptiste