• effortless – (adjective) requiring no effort; display no signs of effort; easy.
• effort – (noun) 1. exertion of physical or mental power. 2. an earnest or strenuous attempt.

definitions taken from dictionary.reference.com 12/9/15

I am taking the time to define my title as in our world, words change meaning. I would like learn how to write-effortlessly. I know that I have put forth a lot of time and study for my writing to come more easily.

Here’s an exciting update on my copywriting business. I’ve approached three people about writing sales copy and all three have been willing to give my services a try. The catch was, I would provide free services. Sounds counterintuitive but I want to concentrate on creating a workflow and system of handling clients. To do this effectively, I would need real clients. I would gain the advantage of a ready made portfolio showcasing actual experience. Not just generic pieces from made up companies. Just like a chef in training doesn’t cook make-believe food.

Becoming effortless reminds me of the time when I was a kid. Once, I tried to mimic the moves of a ballerina. The awkward and twisted hand features did not match the graceful moves I was trying to copy. I then learned that it took much practice and years to become a ballerina. Not to mention my awareness that my body was too small and stiff. The same can be said about writing effortlessly. One day my writing will be read in such a way that the words will move just as effortlessly as a ballerina.

My friend be safe, peaceful, and grateful till next month.

First of all I set myself up for an unrealistic goal to obtain my first client in month six. I’ve done some random networking and connected with some notable potential clients in their own rights via e-mail, facebook, and telephone conference. My writing got me in and I must admit I was a little obnoxious in one instance. Our world has always revolved around relationships. Whatever role, job, and position we may claim, this is a fundamental truth. This past week, I’ve tried twice to kick start my relationship with my heavenly father, my biological dad, and a father like figure who is gravely ill. Although, finding a customer and cultivating that relationship was a goal, it was a misguided one. First things first. So I’ve let go of the goal of getting that customer in month six. It will happen organically. I’ve gathered a new list of more copywriting masters such as Carlton, Kennedy, Hopkins, Lasker, Collier, Reeves, Karbo, Abraham, and Halbert. Whew! I truly believe in paying homage to the masters and learning the skill techniques of copywriting from them. Much like in my  Christian walk the words of Jesus, the patriarchs, the prophets, and apostles inspire me. Let’s not forget words of women in the bible like Sarah, Ruth, Deborah, Hannah,Mary, Elizabeth etc. do. Back to copywriting, I do ackowledge women copywriters as the two leaders of American Writers & Artists Inc. are women. Unfortunately, I’ve read plenty of articles on AWAI’s website by women copywriters but not books. Hmmm I’ll have to find a book written by a woman copywriter. I had to digress a little. The point I am trying to make is there is much study for me to do. At the end of the week I look forward to reviewing my handwritten notes from the copywriting course that started it all. I at that time was developing and trying to persuade my very first customer of the amazing benefits copy will have on their business. You know who that very first client was? That client was me.

This is my copywriting website and I am thrilled at the mere thought of its existence. It’s here in cyberspace and not just a thought in my mind. There is much to learn as well as much work to be done. I am taking a pause at the moment from formal study under American Writers and Artists Inc. Wow, I can truly say that the theme of the 2015 summer was my falling in love with copywriting. Right now, I am doing a little bit of independent study with copywriting masters such as David Ogilvy, Gene Schwartz, and John Caples. So far what’s becoming clear to me is the importance of the “Big Idea” and developing a writing style that is conversational. I am also in the process of completing portfolio pieces soon to be posted onto this website. I’ve met with two volunteers from SCORE (Small Business Administration).  They’ve helped me to devise a business and marketing plan. Also, on the to do list is the book, “Become Your Own Boss In 12 Months, 2nd Edition” by Melinda F. Emerson. I have actually had contact with Ms. Emerson on LinkedIn. I was excited when she responded to my reaching out to her. She was very helpful and said “Regine, there is a need for good copy writers, especially for email newsletter and sales letters so I think you are on to something.”  Validation from an expert on my small business choice is truly encouraging. I think I’ve accomplished a lot in the first five months of planning a small business. My learning curve has been extended. I hope to open for business by November, 2015. I look forward to servicing my first client. My next post will be “My journey in launching a Small Business – My first client.”

Word Grip Action Copywriting Service will provide marketing content through the writing of direct response sales letters that will assist small business and corporations with capturing new customers, sustain existing client base, and conclusively increase sales of products and services.