Repost of “How Can Direct Mail Help Your New Product Launch?” December 15, 2015 from Melinda Emerson’s website

“Direct mail has been the chosen marketing technique for millions of companies across the globe for several decades. With businesses over using email, direct mail offers a means of clear communication with a target audience that can help….”

Click on link below to find out more.

How Can Direct Mail Help Your New Product Launch?“The author of this article is Jeremy Benson.

from succeedasyourownboss.com”Direct mail is a great tool to spread the word about your product launch.”

Hopefully after reading  this article from Melinda Emerson’s website, you will be encouraged to use direct mail as one of your marketing strategies for your business this year. Please contact me at wordgripaction@gmail.com and I can assist you with the sales letter writing of your direct mail piece.

Effortless

  • effortless – (adjective) requiring no effort; display no signs of effort; easy.
  • effort – (noun) 1. exertion of physical or mental power. 2. an earnest or strenuous attempt.

definitions taken from dictionary.reference.com 12/9/15

I am taking the time to define my title as in our world, words change meaning. I would like learn how to write-effortlessly. I know that I have put forth a lot of time and study for my writing to come more easily.

Here’s an exciting update on my copywriting business. I’ve approached three people about writing sales copy and all three have been willing to give my services a try. The catch was, I would provide free services. Sounds counterintuitive but I want to concentrate on creating a workflow and system of handling clients. To do this effectively, I would need real clients. I would gain the advantage of a ready made portfolio showcasing actual experience. Not just generic pieces from made up companies. Just like a chef in training doesn’t cook make-believe food.

Becoming effortless reminds me of the time when I was a kid. Once, I tried to mimic the moves of a ballerina. The awkward and twisted hand features did not match the graceful moves I was trying to copy. I then learned that it took much practice and years to become a ballerina. Not to mention my awareness that my body was too small and stiff. The same can be said about writing effortlessly. One day my writing will be read in such a way that the words will move just as effortlessly as a ballerina.

My friend be safe, peaceful, and grateful till next month.

 

 

 

 

 

 

Launching a Small Business – My first Client

First of all I set myself up for an unrealistic goal to obtain my first client in month six. I’ve done some random networking and connected with some notable potential clients in their own rights via e-mail, facebook, and telephone conference. My writing got me in and I must admit I was a little obnoxious in one instance. Our world has always revolved around relationships. Whatever role, job, and position we may claim, this is a fundamental truth. This past week, I’ve tried twice to kick start my relationship with my heavenly father, my biological dad, and a father like figure who is gravely ill. Although, finding a customer and cultivating that relationship was a goal, it was a misguided one. First things first. So I’ve let go of the goal of getting that customer in month six. It will happen organically. I’ve gathered a new list of more copywriting masters such as Carlton, Kennedy, Hopkins, Lasker, Collier, Reeves, Karbo, Abraham, and Halbert. Whew! I truly believe in paying homage to the masters and learning the skill techniques of copywriting from them. Much like in my  Christian walk the words of Jesus, the patriarchs, the prophets, and apostles inspire me. Let’s not forget words of women in the bible like Sarah, Ruth, Deborah, Hannah,Mary, Elizabeth etc. do. Back to copywriting, I do ackowledge women copywriters as the two leaders of American Writers & Artists Inc. are women. Unfortunately, I’ve read plenty of articles on AWAI’s website by women copywriters but not books. Hmmm I’ll have to find a book written by a woman copywriter. I had to digress a little. The point I am trying to make is there is much study for me to do. At the end of the week I look forward to reviewing my handwritten notes from the copywriting course that started it all. I at that time was developing and trying to persuade my very first customer of the amazing benefits copy will have on their business. You know who that very first client was? That client was me.